do people want to be in a crowd? this is a huge question for me.... i was thinking recently about our new-found ability to know where our friends are --
option 1: - i want to see where the crowd is... then i want to find 'margin' - which is when a venue been mis-priced... and is less busy than it should be. so, if a place is hot on fridays, i want to go there monday. (perhaps a really good restaurant displays these properties)
option 2: - i want to see where the crowd is... then i want to go there - meaning, the value of the place is it's crowd. (perhaps a night club displays these properties - so do social networks)
option 1 applies when the resource of a place is scarce and desirable. option 2 occurs when the resources of a place are infinite and the thing that is desirable is the community... a deserted beach vs. cancun. these options are both valid, and the general construct applies across a whole bunch of layers.... the scarcity dynamics of option 1 remind me of the value of information, the compounding value of the crowd option 2, feels a lot like the dynamics that drive entertainment. -- either way, tendency is towards zero margin.