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Sam Lessin on Social Media & Platforms

Sam Lessin's analysis of social media platforms, network effects, content moderation, and the evolution of social networks.

Essays

SWL Week in Review - Token Trading

MORE OR LESS — Stripe Buys an '$7B Apple Tree' - OpenRouter, OpenAI vs. Anthropic vs. Uber vs. Lyft without Network Effects & the AI Consumer Indifference vs. Hatred — the OG crew was back on More or Less this week and we got into Stripe paying $7.5B for OpenRouter... which is 7x what Instagram sold...


SWL Week in Review - Shipping the Shifting $500B of Risk to Pensioners

MORE OR LESS — WITH DENG, WOLFE, HOLT, BELSKY, and STANFORD A very special edition of More or Less… Dave, Brit, and Jess left me alone so I replaced them with Josh Wolfe (Founder, Lux Capital), Rachel Holt (Founder, Construct Capital; former Head of North America at Uber), Scott Belsky (Partner, A2...


SWL Week in Review - Never Compete

MORE OR LESS — Meta, China, X & Lilian Weng We get into it from the beach (and teslas)… and spend a lot of time on analogies in AI to Star Wars / mythology … we all know that AI founders want to believe they are Oppenheimer … or even better yet von Neumann (the Maniac is a great read btw)… but the ...


SWL Week in Review - Capitalist Multiverse

MORE OR LESS - The Stories We Buy (and Sell). Given the headlines of last week…. The story was about story. SpaceX has one… the S1 full of TAM and pictures was a success — people want to buy the ‘future’ / techno-optimism (and a bit of 140 characters along with them flying cars)… Anthropic has full...


SWL Week in Review - The Whole Point is You Can't Measure the ROI on AI

MORE OR LESS POD The SpaceX IPO cultural moment — Storing value in ‘stories’ vs. the broad-based ‘financial’ story, the real capabilities of agents, why startups should be making movie trailers not pitch decks - lack of ROI is the defensibility… "The narrative gap in AI is crazy.”, “Is Taylor Swift...


SWL Week in Review - Anthrospace

More or Less Pod — AnthroSpace We talk SpaceX S1, and 1.25B a month from Anthropic… also a bit about Dellworld, Tokenomics (AI not Crypto Lol), Goolge IO’s announcements … and some legal updates…. Also if Elon can sell his data-center capacity like that… are we long just anyone acquiring GPUs for t...


SWL Week in Review - WWE of Silicon Valley

More or Less — ‘Executive Chairman’ We riff on apple, Musk vs. Altman WWE ‘power fight’ (not a money fight)… UBI isn’t gonna solve much, cursor — Jensen’s ‘I didn’t wake up a loser’ stressy moment… my colonoscopy nurse hates AI, and more. HOT TAKES Narrative WWE Warfare When Story Matters More T...


SWL Week in Review - Build Your Own Apps

More or Less — Who Can Afford to Pay Taxes?! We talk all birds, and a bunch about how the decision to sell / hold these big IPOs with huge markups has more to do with relative valuation than price because of taxes! Also I spent most of the episode locked out of my SF office (I don’t have a key) — a...


SWL Week in Review - AI Is Not a Labor Crisis. It Is a Meaning Crisis.

AI Is Not a Labor Crisis. It Is a Meaning Crisis. "Civilizations are not mainly threatened by discomfort; they are threatened by superfluity" People are worried about all sorts of things when it comes to AI… killer robots / AGI deciding to dispose of humanity (on purpose or by accident), a modern ...


SWL Week in Review - Bot or Not

More or Less : Ladies Edition Dave and I went skiing… so the ladies invited some other non-sam-dave people on the podcast. Henrik and Ben on something called ?“donkeycorns”? … will watch it on the flight home because airplane wifi is actually starting to work (and yes, I 100% will pay more and choo...


SWL Week in Review - Master of Bots

More or Less - GTC & Claws Dave and Jess go on and on about GTC … shocker I didn’t go, but if Jensen wants to stop by the poorhouse and sauna for 3 hours he is more than welcome! Dave and I get into a pretty interesting discussion IMHO on ‘is Openclaw an OS’… what does an OS even mean / what is the...


SWL Week in Review - A Commodity Without Monopoly Power

More or Less — Dark Pools and Commodified Intelligence There is no question that developer demand more tokens… but do consumers? For what really? Is there any real margin in generic martix multiplication or is the market for ‘intelligence’ just the cost of power … and brutal competition in a world ...


SWL Week in Review - Roblox for Adults

More or Less - Capitalism at Work Collapsing Margins to Zero We discuss Stripe / PayPal (the only question is regulatory / do collisions want to be in front of congress for years once administrations change over)… and spend a lot on this big question of what happens when building software goes the ...


SWL Week in Review - Chosen by the Claw.

More or Less - Twitter Was Elon’s Ultimate Vibe Buy & Holy SpaceX The world is moving so fast this big news feels already old… but we break down more Elon world… The ‘vibe buy’ of X (remember when he tried to back out) as a HUGELY positive move for shaping the narrative through the elites & degens ...


SWL Week in Review - half-kelly

More or Less — Have Secret or Own Narrative Jess is in Davos… we are left behind with the riffraff… fun conversation around Clawdbot, Ralph — mercenary AI ‘founders’ … I was personally interested in some of the conversation we got into re: how to support hardware businesses in a world where your 8-...


From the Podcast

That's what they've grafted to. They said, "Well, we're an internet company, and internet companies that are working grow like this." But it was-- that was a very, very different age. I mean, companies that could control their growth. Now, look, Facebook had a period when it stalled out and had to be restarted and whatever. Like, it's not perfect. But I think the real issue here is when people are like, "Well, the ARR this year is this, and we're gonna hit this number," it's like no one has any idea, right? And the fact that you can accelerate and then decelerate and then re-accelerate, these are things that are acting like early stage companies still trying to find ignition. But they're just so big and went so quickly that they were having these IPO-style conversations about things that aren't. Now, how does it all play out? I mean, like, look Anything where, like, you can accelerate and decelerate and miss is a huge problem for the whole industry, right? 'Cause it just means that, like, we don't know, right? And that doesn't mean you still don't buy it or, like, you know, you do the Kushner barbell thing, buy some sports teams that you pay att-

— Sam Lessin, More or Less Ep 163

Look, I did CNBC earlier today on this topic, and here's the basic way I would look at it. The real story here is the variance quarter to quarter and year to year on how you project these things is God knows what, right? It's, like, an enormous variance, right? And the problem is that's a problem for everyone. Like, people wanna pattern match Anthropic and OpenAI to the rollout of the internet and Google and Facebook.

— Sam Lessin, More or Less Ep 163

Here's the funny thing. So I now have my Sam bot infrastructure, has the ability to run Twitter ads for me. So I messaged it. I was like, "Hey, I had all these guests on. Pull some good quotes from them and, like, just spend 500 bucks and promote it on Twitter." And it's really funny because my totally automated pipeline for doing this did a very good job, but it actually confused the Scotts, right? So it basically put the picture in a thing of Scott Belsky, and then had a quote, uh, from Scott Stanford. So you're not alone.

— Sam Lessin, More or Less Ep 163

I'm with you. I have my own takes on where the leverage and I can deploy on this stuff is. I do think I'm with you ideologically. I do think it's one of the tr- problems of a Twitter or fun podcast with your friends who are all venture capitalists in different places is we can all fervently agree with each other and feel really good about it. Yeah. You guys, this was really fun. I appreciate you all joining. I hope you had fun doing it. Super fun. This was great. Thank you for hosting. So thank you all.

— Sam Lessin, More or Less Ep 162

I think, first of all, it's kind of funny 'cause by historical standards then it was an incredibly meteoric rise. Facebook's valuation grew unbelievably slowly compared to the labs, right? And there were obviously generations. Like, I would argue I was... Peter, you were kinda generation one and a half maybe. I was generation two at Facebook. There's now been generation three and generation four. But there's not 20 generations, right? There was, like, a s- a set of people who worked for 40 years, did great work, and then passed the torch, and that's happened, like, a few times. And actually, the core leadership team at Facebook has been unbelievably stable now for, like, a decade, right? Like, which is a very different dynamic.

— Sam Lessin, More or Less Ep 162

No, that is true. Peter, we used to have meetings for what we should buy, and my pitch was always that the Facebook should buy the DMV.

— Sam Lessin, More or Less Ep 162

Yeah. No, a hundred percent. I mean, I used to... We used to talk about, I mean, like, you talk about the composer and Facebook era, it was a data pump, right? It was an efficient free data pump to bring data online that couldn't exist anywhere else. And the reality is, if you go way back in the Facebook history, the real story was on day zero, internet's scary, so no one wants to post on it. You're never gonna put a real photo on it, da, da, da. Facebook created the trust and security for people to take a bunch of real world data, photos, relationships, messages, et cetera, and bring it online, right, for the first time, and created an enormous amount of value doing that, right? And so now we're in this weird multiverse where it's like the internet has all been scraped to hell, right? Like, good luck, New York Times, with their lawsuit, right? But, like, that has been, like, copied a thousand times and distilled a thousand times. You have personal private digital information, what's in Gmail, what's in da, da, da, where people have some say in theory as opposed to it just all being, like, dumpable effectively. And so that's where we were talking about the trust, things like that. There's then, like, the, the whole class of companies that are out there trying to, in some ways build new data sets, the Handshakes, the Scale AIs, where you just pay a ton of money and you turn financial capital in some form into, like, unique data. And then there's all the offline stuff. And so I guess the question for me is, like, assuming that multiplying big numbers is a commodity and will be, right? Like, is the story you just, like, really... You go back to day one, which is, like, if your data isn't unique, you're not gonna be valuable long term.

— Sam Lessin, More or Less Ep 162

Hello, and welcome to a ridiculous episode of More or Less, where my co-hosts, Dave Morin, Brit Morin, and Jessica did the terrible, terrible judgment error of letting me host without them. They're all actually on vacation, and I am actually also on vacation but pretending like I'm not on vacation. So I'm thrilled to be here. We have assembled a world-class community here. I think this group represents every flavor and every area of venture capital investing known to man, as well as, like, every product experience you could imagine. So I'm very, very excited to have a great group here to run through. First, we'll start with, we have Peter Dang here. Um, Peter actually has a distinction. Peter's the one who brought me into Facebook in a lot of ways. He was running profiles right before I was, and so when I showed up on day one, he said, "Great, someone else can run this," and taught me everything I needed to know, and then was very happy to peace off into his next project, which ended up being Instagram and then Uber and then Airtable and then big role running product at OpenAI and now is a dirty venture capitalist like the rest of us. So Peter, welcome. Uh, it's good to have you.

— Sam Lessin, More or Less Ep 162

Blah, blah, blah. It's silly, but the point is that, like, this is just, like, the opposite of it, which if you're Elon, you're gonna price to perfection 'cause you can. You're gonna, like, get the headline number, the trillion number you wanted. You get a bunch of money for the company, I guess, or the, at a high price, and then who cares what the stock trades within reason? It's fine. He got everything he wanted. He bailed out his xAI people. He bailed out his Twitter people. He bailed everyone out, right? So Elon gets to be the guy who makes everyone money. And if you're a SpaceX shareholder, you're like, "Whatever." You kinda got robbed on a few things, but number big.

— Sam Lessin, More or Less Ep 161

Look, I think, honestly, I'm very pro... I mean, as a user, I've consistently used X since 2007, although admittedly when I was at Facebook, I didn't engage that much for a few years. But it's always been great. Um, I think Nikita's been doing a great job, and I think it's better now than it was before. I think the conversation's stronger there than it ever has been. It's also really funny. I mean, I also use Threads. I use Threads out of loyalty, and I will say that it's pretty funny.

— Sam Lessin, More or Less Ep 160

... it's, like, an interesting counterargument to this whole thing, which is, like, there's random walk... This happened at Facebook. Like, there were so many people at Facebook, right, in the early days, who, like, were very, very junior engineers- And got hilariously uber wealthy in, like, the first three years of their career purely 'cause they literally couldn't sell and it appreciated so quickly, right? Uh, that would've never happened in the public markets because people would've been like, "Oh, I made 10 times my money. I can pay off my mortgage and pay for my mom. Fabulous," right?

— Sam Lessin, More or Less Ep 155

Like, the Anthropic thing is so funny, 'cause, like, that's not a natural design pattern. It's also not based on anything other than speculation, really, right? And, like, I think part of the story there is, like, um... Like, here's a funny thing. There's a bunch of people who are gonna make a ton of mo- money on Anthropic purely because they didn't have the time to sell, right? Like, this happened a little bit with Facebook, but it's definitely happening with these companies where, like, if you had gone to a rational early employee and it had been public, hypothetically, and they went from having $2 million to $20 million, they would've been like, "Fuck yeah, I'm out," right? They'd be thrilled. The fact that it grew so quickly is you have this whole class of people that irrationally should never have been concentrated in that asset, and never would've been had they had the option and it had been public. But because they had no option to sell and it happened so meteorically fast, there's all these random people that are now gonna be worth hundreds of millions of dollars by accident, right? And, like-

— Sam Lessin, More or Less Ep 155

Well, this happened at Facebook. Like, there's so many people on Facebook, right, in the early days, who like were very, very junior engineers and got hilariously uber wealthy in like the first three years of their career purely 'cause they literally couldn't sell and it appreciated so quickly. That would've never happened in the public market.

— Sam Lessin, More or Less Ep 155

Well, and also fact check, Facebook bought WhatsApp for an announced 19, and then it, when it closed it was about 21. So we're, we're in the same ballpark. We're in the same ballpark, right?

— Sam Lessin, More or Less Ep 154

Bye, guys. If you enjoyed this show, please leave us a virtual high five by rating it and reviewing it on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Find more information about each episode in the show notes, and follow us on social media by searching for @moreorless, @davemorin, @lesson, @jlesson, and as for me, I'm @brit. See you guys next time.

— Sam Lessin, More or Less Ep 156

Tweets

I am pretty sure I would rather buy coinbase at $16B vs. twitter at $44B

May 11, 2022 · 2525 likes · link

Twitter opened in 2013 at 41.65 a share - inflation adjusted that is 51.22 today dollars (about)... going private at 54.20 -- that was a hell of a lot of work and time for $2.98

April 27, 2022 · 1092 likes · link

Is @elonmusk's relationship with twitter that different than tesla in his own mind? sure he owns more of tesla (17% vs 9%) but not dramatically. in both cases he comes in non-founder investor, & then leads by making a bunch of product oriented claims on the internet ;)

April 10, 2022 · 1029 likes · link

Facebook now has 3B MAU. There are ~4.5B internet users, 750M are in China, so ~80% of everyone else globally now users FB monthly 🤯

April 30, 2020 · 743 likes · link

Investors who post on twitter open calls for 'i am in {place} who should I meet' or 'i am interested in {theme} who should I talk to' are LAME

March 22, 2022 · 339 likes · link

No, It Isn’t Cool to Have a Punk as Your Twitter Profile… https://t.co/4wu95cFGSN

September 04, 2021 · 306 likes · link

Part of me feels like Elon is just executing an elaborate Kabuki play to sell tesla stock at a huge valuation. first the 'poll' for 10%, now 8b to buy twitter - I don't blame him at all - but clear special challenge of cult leadership is managing selling.

April 29, 2022 · 273 likes · link

The Summer 2022 VC Twitter Meme of “You Should Have 36 Months of Runway” kinda simplistic / misses the point (if not outright manipulative). https://t.co/wFlPTAdlRO

July 07, 2022 · 269 likes · link

With twitter revenue confirmed down 40%... the logical acquirer is SNAP (where before it was the other way around) What a hilarious end to a hilarious company that would be. https://t.co/QfJCaSuopP

January 18, 2023 · 236 likes · link

@benln easy - just join facebook in 2007 at the $100M round and your $50K grant would be worth a billion! :)

August 04, 2025 · 216 likes · link

Has anyone done the analysis of what SpaceX, OpenAI, and Anthropic going public does to the California budget...? Lots of employees in the state -- if 10K people are making $30M (as some suggest, etc.).... Facebook IPO changed the picture and that was peanuts!

May 21, 2026 · 194 likes · link

So Jack Leaves Twitter... Twitter immediately commits to content moderation and Square immediately rebrands as a crypto-style .xyz -- in 2021 this makes 100% sense, i know where i would want to spend time ...

December 01, 2021 · 187 likes · link

At both Bain and Facebook I slept in the office plenty of times (and was hardly the only one, one person i won't name did it at Facebook for months secretly...) -- we def didn't get beds and pillows... https://t.co/g87GDOjiKt

February 28, 2023 · 161 likes · link

It almost feels like VCs & Journalists on twitter have figured out the old reality TV (and WWF) trick of staging fights to mutually drive their personal brands. https://t.co/mW8q6LpzEK

July 03, 2020 · 156 likes · link

authenticity on social media... https://t.co/3ZwpZGJV6a

February 01, 2025 · 151 likes · link

@bradrobertson the difference is that everyone understands social media to be untrustworthy, we need institutions like the NYT to represent a higher standard of trust, because if they are just social media as well, we are in a world of pain as a democracy

November 07, 2023 · 127 likes · link

Lol -- apparently @rajgokal, the co-founder of Solana just got twitter suspended for responding 'directly' to my 'GM' tweet... well that got completely out of hand fast... ;) https://t.co/ZlV4nC03f7

November 08, 2021 · 120 likes · link

... the difference (which he might or might not see) in the case of tesla his pt barnum act actually was pretty valuable to the company, since tesla's job for last decade was to raise enough money thru belief to not die (just like spaceX) - twitter is in a different spot.

April 10, 2022 · 109 likes · link

@bijan @ev The kinda amazing part is that from a market-cap perspective 500MM of FB stock in 2008 is about equal to twitter's current valuation!

May 29, 2020 · 93 likes · link

I will give you this, skimming techmeme -- Elon running twitter 3 days in is at least pretty fun. I really like this return to top-down product instinct first social network decision making of the '00s vs. micro-test-and-learn everything of the '10s. we will see if they deliver!

October 31, 2022 · 83 likes · link