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Sam Lessin on Startups & Entrepreneurship

Sam Lessin's insights on building startups, product development, founder lessons, and entrepreneurship from founding Drop.io and Fin.

Essays

SWL Week in Review - Shipping the Shifting $500B of Risk to Pensioners

MORE OR LESS — WITH DENG, WOLFE, HOLT, BELSKY, and STANFORD A very special edition of More or Less… Dave, Brit, and Jess left me alone so I replaced them with Josh Wolfe (Founder, Lux Capital), Rachel Holt (Founder, Construct Capital; former Head of North America at Uber), Scott Belsky (Partner, A2...


SWL Week in Review - Never Compete

MORE OR LESS — Meta, China, X & Lilian Weng We get into it from the beach (and teslas)… and spend a lot of time on analogies in AI to Star Wars / mythology … we all know that AI founders want to believe they are Oppenheimer … or even better yet von Neumann (the Maniac is a great read btw)… but the ...


SWL Week in Review - Crushing Bot Rebellions

MORE OR LESS :: IS PUTTING DOWN LOWER IQ BOT REBELLIONS IS THE ULTIMATE LABS BUSINESS MODEL? (1) So it is pretty clear that most AI is gonna be open-source and cheap / low margin… what do you do with the 150 IQ frontier models? They aren’t gonna win on volume… and how much ‘premium tokens’ will fol...


SWL Week in Review - Appeasement

MORE OR LESS: AI IS NOW A GAME OF OPEN SOURCE + POLITICS Over the last two weeks on More or Less we discussed Altman’s cynical proposal for regulatory capture, GLM 5.2, and open source… what happens when spend on AI goes from ‘experimental budgets’ to actual deployment with ROI conversations… and t...


SWL Week in Review - Late Empire

MORE OR LESS POD Talking about smart glasses, the phone I dropped off a mountain (and how it is impossible to recover your phone number if you do ATT sim-swapping defense 2FA with… your phone (as their system works), The prediction markets / how to get women to participate in prediction markets, an...


SWL Week in Review - The Whole Point is You Can't Measure the ROI on AI

MORE OR LESS POD The SpaceX IPO cultural moment — Storing value in ‘stories’ vs. the broad-based ‘financial’ story, the real capabilities of agents, why startups should be making movie trailers not pitch decks - lack of ROI is the defensibility… "The narrative gap in AI is crazy.”, “Is Taylor Swift...


SWL Week in Review - Anthrospace

More or Less Pod — AnthroSpace We talk SpaceX S1, and 1.25B a month from Anthropic… also a bit about Dellworld, Tokenomics (AI not Crypto Lol), Goolge IO’s announcements … and some legal updates…. Also if Elon can sell his data-center capacity like that… are we long just anyone acquiring GPUs for t...


SWL Week in Review - Gamma Squeeze and Narratives about Narratives

More or Less Pod - A Met-Techlash-Moment? The gang minus me — so it is met-gala techlash, AI layoff anxiety, Dave says it ‘doesn’t matter’ that I am traveling… jess goes with ‘somewhat’ — and I learned jess re-did our closet while I was gone HOT TAKES Gamma Squeeze to Infinity — no one knows wh...


SWL Week in Review - AI Flippenings & 2x2s

More or Less Podcast — Flippenings OpenAI gets passed in revenue (and valuation) by Anthropic, Google might now eclipse Nvidia on market cap./ is within a breath… a moment of AI flippenings is upon us & the real story isn’t the vying for first place, it is the fact that there is a race at all… bec...


SWL Week in Review - WWE of Silicon Valley

More or Less — ‘Executive Chairman’ We riff on apple, Musk vs. Altman WWE ‘power fight’ (not a money fight)… UBI isn’t gonna solve much, cursor — Jensen’s ‘I didn’t wake up a loser’ stressy moment… my colonoscopy nurse hates AI, and more. HOT TAKES Narrative WWE Warfare When Story Matters More T...


SWL Week in Review - Build Your Own Apps

More or Less — Who Can Afford to Pay Taxes?! We talk all birds, and a bunch about how the decision to sell / hold these big IPOs with huge markups has more to do with relative valuation than price because of taxes! Also I spent most of the episode locked out of my SF office (I don’t have a key) — a...


SWL Week in Review - AI Is Not a Labor Crisis. It Is a Meaning Crisis.

AI Is Not a Labor Crisis. It Is a Meaning Crisis. "Civilizations are not mainly threatened by discomfort; they are threatened by superfluity" People are worried about all sorts of things when it comes to AI… killer robots / AGI deciding to dispose of humanity (on purpose or by accident), a modern ...


SWL Week in Review - Looksmaxxing

More or Less Pod - AI Security Apocalypse For a while we have been gabbing about how AI completely breaks the business model of the internet / will end the internet by destroying how it makes money (the medium is the message… which is the business model) — but with all these inevitable AI security...


SWL Week in Review - Master of Bots

More or Less - GTC & Claws Dave and Jess go on and on about GTC … shocker I didn’t go, but if Jensen wants to stop by the poorhouse and sauna for 3 hours he is more than welcome! Dave and I get into a pretty interesting discussion IMHO on ‘is Openclaw an OS’… what does an OS even mean / what is the...


SWL Week in Review - Claude Week

More or Less - Cutting Block Why aren’t the Silicon Valley engineers freaking out at Claude? Lack of union (like Hollywood)… or is freaking out admitting you are scared you aren’t good enough to be in the minority of engineers who will make more money vs. getting axed?! Also more on the ‘triangle t...


From the Podcast

So but Josh, but d- can you build a company that way? Like, with people coming in, stamping the card, getting infinite free capital for their next startup. Like, does that work?

— Sam Lessin, More or Less Ep 162

Of course. So Josh, co-founder and managing partner at Lux, which has done, basically did the contrarian thing, which has now become consensus around defense and deep tech and hard tech and is kind of one of the men of the moment for things, calling things like Anduril, et cetera, early and backing up the truck when that wasn't cool, which is now very cool, which means hard to seed invest in anymore 'cause these numbers have gotten so big. So we have an amazing gang here, and I, I have my topic list, which obviously I had my bot write, of what's going on to run through about what's going on with NVIDIA, this crazy balance sheet stuff. S- Peter, we're gonna have to talk a little bit of Airtable-

— Sam Lessin, More or Less Ep 162

So I can't exactly preview it, 'cause my other phone that I was buying things on died, but somehow these silly people have decided that I'm gonna do this pod alone. And so I have assembled six of the world's premier investors, and we're gonna do a Sam and Friends episode, and who knows what's gonna happen. But I've got basically the founders of some of the best VC firms.

— Sam Lessin, More or Less Ep 161

Why would number go up? Like, this is like, you know what it is? It reminds me of, like, the Bill Gurley thing. You know how Bill Gurley always likes to talk about how bankers rob startups because they under, they, for the pop and ba, ba, ba, ba, ba?

— Sam Lessin, More or Less Ep 161

I mean, sure. Dave, but, uh, I think Dave was my second on the deal, but, like, we had Howie over, we loved the software, that we were literally, when we were building Fin, we were using Airtable. I was like, "This product's sick. We need to invest in it. Who's behind it?" Turned out it was Howie at Etax from back in the day. I knew him from his first startup. So we put 3 million bucks in at 90 post, which Dave did support me on. It was very rule-breaking for Slow at the time, 'cause it was too far along.

— Sam Lessin, More or Less Ep 161

And, like, for some fuck... It's, like, wild. And so I actually messaged the founders of Venmo. I was like, "Guys," the actual founders, like, "Guys." And they were like, "We don't even know anyone, so we can't get you back anymore."

— Sam Lessin, More or Less Ep 160

I agree with that. I mean, like, look, it's just like Star Wars. There's a dark side of the Force and the light side of the Force, right? And, you know, in some ways, the dark side is easier. Certainly easier message to sell and raise capital against and a bunch of other stuff. But ultimately, the light side of the Force, which is this is, like, how you do it for good, is a, I think, hopefully, ultimately victorious in the longer and, and the better message. Uh, it's just harder for other people to pull off. I mean, I think it's very easy to sell the negative story, especially in a place of non-incumbency. I think Mark is one of the rare leaders that actually is in a position as a founder at a trillion-dollar scale who already has all the people on his platform who can try to tell the light side of the story, is what I would say. And they're, look, they're probably both true. Like, the Force does have two sides, you know? It always does.

— Sam Lessin, More or Less Ep 160

I don't, I don't know. I mean, like, look, it's obviously, I mean, a great company and a great thing to own. It indexes the entire internet, and, like, I like it, and everyone u- Like, there's all the good things, but it is an interesting question of, like, and I, I totally respect that the founders are like, "Look, we have total control, and our version of control, unlike everyone else's version..." Like, Elon's version of I have total control is max crazy. Stripe's version of I have total control with the Collisons is, like, min crazy, right? And, like, that's completely fine for them. I mean, they're multi-billionaires. They do whatever they want. But it is an interesting thing that they have not paced in storytelling with what they could've been, or where they could've been, where they're, from the place they're at, and how to think about that, right, is, like, the way I'd say. And, like, I actually think there's a really interesting opening them, for them right now with some interesting moves-

— Sam Lessin, More or Less Ep 159

100 billy? Like, that's like, that's a seed AI startup, right? And like, so you're like... Yeah, and like, so they screwed up.

— Sam Lessin, More or Less Ep 159

I mean, I think, look, I was talking to one of our founders earlier who works on, uh, our MeritFirst testing platform. And, like, it is interesting how that, like, let's just drive hard on meritocracy, and, like, the best people should have it, open competition, et cetera, went from being kind of fringy to, like, completely mainstream. As part... I think we just have this, like, separation. We have, like, Mondami, nihilism, socialism, and then we have, like, a bunch of people that are in the minority numerically, but maybe not in terms of wealth and power, who are just like, "No, like, we want freedom, and capitalism, and meritocracy." Like, that's the trifecta. And so I just think that the world's very split, um, and that's what's making it super interesting. History says we're all about to get guillotined, but we'll, we'll find out.

— Sam Lessin, More or Less Ep 157

Yeah. Well, I was saying like, I was saying like, look, everyone's joking about how Hollywood's dead, which it obviously is, but I would actually argue in some ways it's like, it's kind of like an Obi-Wan Kenobi situation, which is by striking me down, I'll become more powerful than you can possibly imagine, 'cause now everything is Hollywood, right? And like, what does that mean? I mean, like, one, like companies are valued on what they actually do, profit, revenue, whatever, and then a multiple on top of that, right? But everything is multiple dominated. You can like make your revenue go up, it doesn't matter. What matters is like people's, what multiple they're gonna assign you and like how they think about you. You know, studios, cabals rule everything just like in Hollywood, right? You need to be able to align with Club Elon or Club OpenAI or Club Meta or Club Google to be valuable. Like if Elon says space data center, overnight anything that has space data center in the title is worth a fortune, even if the day earlier it was worth nothing, right? And so like there's a whole cabal studio system developing. And then there's star power that really matters, right? Meaning like there's people who can open movies, there are people who can open startups.

— Sam Lessin, More or Less Ep 158

I did ask i- in our back channel, like i- if the SpaceX IPO makes it harder or easier for other startups to go public. And the, I, I don't know what I was expecting, but uh, several people chimed in harder in the short term because the comps are kind of like not great.

— Sam Lessin, More or Less Ep 154

Well, they have Alpha Camp in summer, but it's effectively just a trial week at their school program. And the program is such, the first two hours of the day, each kid gets a laptop. The laptop evaluates exactly how smart they are at each subject, and then figures out exactly how to get them to, like, an 80% success rate every single day. And, and they play games. So it's like instead of math, they're doing a math game, but they're getting, like, 20% wrong, and they're slowly, like, growing their skills and teaching them in all these different courses and, um, parts of academics. Then the rest of the day, six hours, is, like, workshops and fun stuff, and, like, entrepreneurship, financial literacy. Like, our, our 10-year-old learned how to suture a wound, like s- with stitches. Um, they built apps. They did smart greenhouses. They played with micro:bits. They built, like, catapults.

— Sam Lessin, More or Less Ep 156

The thing I was gonna also say is, in that conversation yesterday with this founder Dave's talking about, what it came down to at the end too, you know, he's trying to recruit his like founding engineer. Everyone's a great e- a lot of people are great engineers. You know, of course some are better than others, fine. But cultural fit I think matters way more now than ever before, when like the, the ability to be a, a great engineer is like much easier than ever before. And so it's like teaching these people how to be human, maybe a little throwback to etiquette school, but also like having street smarts, being a cool person, high integrity, like vibing with the team, I think is, is going to matter more than ever over the next few years for teams.

— Sam Lessin, More or Less Ep 156

It's fine. I- AI can make... If the AI can make the trailer, here's the thing, they should use AI to make it. I- if AI will always make the same fucking trailer over and over again, which means I will instantly get bored of your trailer, right? It's like, it's like, it's like Transformers number 87. Boring, right? I don't care about your trailer. But if you use AI to make an amazing, like to help your improve your storytelling, like, God bless. But basically, I wanna wake up every day as a VC and instead of looking at my inbox, I wanna watch an, a hour of like movie trailers before I get to the meeting I have to go to. And like, I will pick which movies I wanna see/which startups I wanna invest in based on the movie trailer. This is the future.

— Sam Lessin, More or Less Ep 151

Tweets

Tech founders buying houses in Maimi is kinda like that era when Goldman Sachs kept an entire building fully setup and ready to go at all times in Jersey City across the river to remind NYC to not over-tax them.

January 09, 2026 · 6819 likes · link

I am legit curious what will happen to tech culture if this LK-99 thing plays out and the entire GPU supply pivots to be only focused on fusion power plants, space rail guns, and batteries instead of whatever stupid applications startups are working on now.

August 03, 2023 · 1068 likes · link

Is @elonmusk's relationship with twitter that different than tesla in his own mind? sure he owns more of tesla (17% vs 9%) but not dramatically. in both cases he comes in non-founder investor, & then leads by making a bunch of product oriented claims on the internet ;)

April 10, 2022 · 1029 likes · link

We need to stop calling financing all software startups ‘venture capital’ when it is just plain old ‘private equity’... https://t.co/FTMybu2xf3

June 14, 2021 · 941 likes · link

Updating the founder archetype for 2025… https://t.co/NtWe8ugzD0

January 22, 2025 · 879 likes · link

Cowboys, Craftsmen, and Visionaries — The Three Founder Archetypes. https://t.co/TIKeG51OFc

August 01, 2023 · 541 likes · link

Silicon Valley Startup Culture & Startup Infrastructure is Designed for 20 Year Olds…, Not 40 Year Olds https://t.co/7P4TBDc296

July 20, 2023 · 517 likes · link

The AI winners will be a 3-5 Trillion dollar companies, and 10,000+ small business entrepreneurs - not the "middle" https://t.co/IAT6ygykb0

June 19, 2024 · 495 likes · link

Startup Founders — This Week is a Wakeup Call — Demand To Know The LPs of Your VCs; Do Not Find Yourself Accidentally Delivering Returns for People Who Spend it To Murder Civilians. https://t.co/ZZtjfhiWQx

October 10, 2023 · 494 likes · link

Introducing Slow Creator Fund I -- Backing a New Generation of Community-First Entrepreneurs. https://t.co/NwpZeuFXvf

February 12, 2025 · 451 likes · link

If Startup Equity Was Traded Like Crypto … https://t.co/0Ibn8Bjc1E

May 23, 2021 · 422 likes · link

It is under-appreciated how critical the AWS/ 'cloud' is in COVID period. without it, none of the services that have become critical could scale up with demand, and other startups now facing zero demand couldn't turn down costs and survive (vs bleeding out on infra costs)

April 04, 2020 · 403 likes · link

VCs are the ‘tenured professors’ of the startup world… and just like professors, they can use that status well or very very poorly — especially if they are young. https://t.co/kCGGbEcDPr

August 28, 2023 · 385 likes · link

At what point does YC decide they don't need the founders, and can just make the 50 apps they want for demo day themselves and own more? :)

April 01, 2026 · 379 likes · link

Startups are like running ultra-marathons… but without a set end-line / instead you choose when you stop running— this is mentally the most brutal thing imaginable. https://t.co/r3TnxduMPR

August 18, 2023 · 347 likes · link

As i have been saying for a year -- LLMs / AI, great for incumbents - not for startups ... Spotify implementing translation vs this being a "startup" is perfect case study... leverage AI, but if you base your startup dream on "AI" you are going to zero fast. https://t.co/9r8PJEa74v

September 26, 2023 · 344 likes · link

What is the biggest / most successful startup that did remote-only / remote primary engineering team buildout from the start?

August 01, 2019 · 281 likes · link

The Real Problem For Founders in Crypto ‘Winter’ Isn’t Gonna Be Running Out Of Money… It Is Going To Be Staying Sane / Not Giving Up. https://t.co/7LdKRLIFxa

December 22, 2022 · 254 likes · link

NetJets for Farms — Request for Startup https://t.co/8jAdJyey0A

August 19, 2023 · 248 likes · link

As i have been saying for weeks... AI, great for big companies with existing distribution, but no - not an opportunity for startups or VCs. This is going just as expected :) https://t.co/C0IKbIZ7YO

February 01, 2023 · 237 likes · link